| Syllabus | Schedule | Project | Grading | Tech Support | WebBoard | Electronic Reserves |
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| Instructor | Reading | Description | Goals | Objectives | Learning Strategy | Teaching Method | Disability Accomodations |
Office:
Academic II - Room 124
Office Hours:
8:30 a.m. to 9:30 a.m. M & W
10-12:00 noon & 1:00 p.m. - 4:00 p.m. T&Th
Virtual Hours: 6:00 p.m. - 7:00 p.m. TuesdaysPhone:
941-590-7403
FAX:
590-7330
Email:
Personal home page:
Course web site:
Course CRN#:
81453
Required textbook:
Cateora, Philip R. and Graham, John L. (1999), International Marketing, 10th, ed. Homewood, Illinois: Irwin/McGraw-Hill.
Optional Texts:
Ricks, David A. (1993), Blunders in International Business, Blackwell Business.
Harris, Philip R. and Moran, Robert T. (1991), Managing Cultural Differences, Houston: Gulf Publishing Company.
Electronic Reserves:
Reserve readings will be required in this course.
This course entails a study of international trade concepts, world markets, international marketing strategies, and the processes and problems associated with establishing marketing operations in foreign countries. The course also examines issues involving trends, factors, and forces (institutions, culture, politics, law, and environment) which affect global marketing activities.
Course Prerequisite: MAR 3023 Intro to Marketing with a minimum grade of C.
This course will seek first, to familiarize students with the body of knowledge on international marketing and second, to help students develop special sensitivities, attitudes, flexibility and tolerance. Against this background, the course will also promote the development of decision-making skills in handling the problems of international marketing. As such, the course seeks to integrate the knowledge gained from courses in such fields as Accounting, Economics, Finance, Management and Marketing.
By the end of the semester students will be able to:
- Differentiate between domestic and international marketing.
- Identify and discuss the elements of the environment and their relationship to the practice of marketing across national boundaries.
- Identify the major regional trading regions and market groups and locate them on a world map.
- Discuss the market entry strategies open to firms wishing to become involved in international marketing.
- Discuss some of the basic issues involved in developing and executing an international marketing strategy.
- Discuss the major challenges facing small and medium-sized export capable firms.
- Develop a marketing plan to export a named product to a named Latin &endash;American country or to Germany.
While providing the structure of the typical on-campus environment, this course is designed to provide each student with the opportunity to cover the course material in a self-paced mode. The use of the WebBoard for reviews and discussion provides the classroom structure of the non-virtual class and represents an integral part of the classroom experience. Therefore, the WEBBOARD sessions are MANDATORY for all class participants. It is the dynamic class environment within which the students and the instructor communicate.
The initial Thursday August 26, 1999 WebBoard session will be held from 7:00 p.m. to 8:00 p.m. This session will enable you to make the initial electronic contact with the instructor and with other students. This is your chance to practice posting messages to the WebBoard and to ask questions if problems arise. I will be monitoring the "Initial" WebBoard conferencing session during that time period to answer questions and to respond to your postings. During this time (7-8 p.m. on Thursday 8-26-99) I will be in my office. If you are having technical problems and cannot access or post to the WebBoard, I can be contacted by e-mail (hrogers@fgcu.edu) or by phone (941-590-7403). It is important that you participate in this exercise since your first assignment (requiring you to use the WebBoard) is due by Sunday August 29, 1999.
Electronic based lecture/discussion, and individualized learning formats will be used in this course. Readings, case analyses and reports make-up the primary assignments in this course. A project will be utilized to enable students to grasp and develop the skills required for international decision-making. Each student is required to prepare two page-typed and double spaced summaries on the assigned readings. Additionally, students are required to post reviews (150 to 300 words) about the readings to the web-board to include reactions about the postings by other students in the class. Auxiliary readings will be assigned on a regular basis. Students are also required to fully participate in classroom and or web-board discussion as this is a graded assignment.
Florida Gulf Coast University, in accordance with the American with Disabilities Act and the university's guiding principles, will provide classroom and academic accommodation to students with documented disabilities. If you need to request accommodation in this class due to disability, or you suspect that your academic performance is affected by a disability, please see me or contact the Office of Multi Access Services (OMAS). OMAS is located in the Student Services Building, room 214. The phone number is (941) 590-7925.