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| Week 8 | Week 9 | Week 10 | Week 11 | Week 12 | Week 13 | Project Due | Final Exam |
Scroll down or click on a link below to access the schedule for that week.
| Week 1 | Week 2 | Week 3 | Week 4 | Week 5 | Week 6 | Week 7 |
| Week 8 | Week 9 | Week 10 | Week 11 | Week 12 | Week 13 | Project Due | Final Exam |
Topic Introduction to Web Course
Readings n/a
Professor's Notes Online Quiz n/a
Assignment 1. Send e-mail to the instructor (hrogers@fgcu.edu) letting him know what you expect out of this course and the mode of delivery you want to use to facilitate your individualized learning (web only, in-class only, combination of web and in-class). You may post this to the WebBoard if you wish.
2. Post a short but complete biography about your self (to include your e-mail address) on the webboard. At a minimum, your biography should include name, gender, city in which you live (no addresses please), major, when you hope to graduate, employment status, expected date of graduation, why you chose to take this course, and any other information you wish to share.
3. Send an e-mail to the other members of the class (CC the instructor) that would indicate that you read their bios.
4. Post one discussion question concerning the material covered in the Introduction to International Marketing)
NOTE: If you need help with your technical skills, workshops are offered at the beginning of the semester. A student technical support web site is also available, which includes an interactive, online tutorial in WebBoard (under the heading Web Skills).
Deadline for completing this assignment: Sunday 8/29/99 @ 11:00 p.m.
The
Scope and Challenge of International
Marketing The Dynamic Environment of
International Trade Chpts. 1 &2
Geography and History: The Foundations
of Cultural Understanding Cultural Dynamics in Assessing Global
Markets Chpts. 3 & 4
Business Customs and Practices in
Global Marketing The Political Environment: A Critical
Concern Chpts. 5 & 6
The International Legal Environment:
Playing by the Rules Chpt. 7
Ethics and International Marketing
Developing a Global Vision through
Market Research Chpt. 8
Emerging Markets Multinational Market regions and
Market Groups Chpts. 9 & 10
Global Marketing Management: Planning
and Organization Chpt. 11
Creating Products for Consumers in
Global Markets Marketing Industrial Products and
Services Chpts. 12 & 13
International Distribution
Systems Exporting and Logistics: Special
Issues for Small Business Chpts. 14 & 15
The Global Advertising and Promotion
Effort Personal Selling and Sales
Management Chpts. 16 & 17
Pricing for International
Markets Chpt. 18
Negotiating with International
Customers, Partners, and Regulators Chpt. 19
| Syllabus | Schedule | Project | Grading | Tech Support | WebBoard | Electronic Reserves |