Electronic Reserve Readings

The electronic reserve readings are listed below. The system will request a login name and password. The login name format is fgcu-student\FGCU student email/network login name. The password is your FGCU student email/network password. You will not be able to access the electronic reserves if you do not have a student email and network account. Click here to activate your student account. If you need additional help, consult the Tech Support page on this web site. Downloading reserve readings from your home computer can be done, but people sometimes incur difficulties with this procedure. A frequent problem is that printers are not configured to print out the entire document. For a more problem free approach, download the course materials in the library. Problems downloading the course materials? Call the circulation desk at 590-7610. They will help to troubleshoot the problems.

1. WW #1, 2 & 3.
2. Levitt (p. 10 - BQB) & Ohmae ( p. 38 - BQB)
3. Foreign Exchange and International Money Markets
4. The International Monetary System
5. The Balance of Payments
6. The International Trade Framework
7. The International Legal Environment
8. Building a Global Strategy
9. Assessing & Forecasting National Economies & Demands
10. Readings: WW * #6, #10
11. National Controls over International Business
12. Measuring Benefits to Countries and Negotiating Agreements
13. Doing Business with Eastern Europe
14. Doing Business with Latin America
15. Assessing Political Risk and National Controls
16. Multinational Marketing Management
17. Readings: BQB - Porter, WW # 22, #23, #30, BSS-p. 76
18. Chap. 20 - Managing International Technology Transfers
19. Readings: WW #26, #31

 

Reference Materials

1. A Basic Guide to Exporting, U.S. Department of Commerce.
   
   
2. National Trade Data Bank: User's Guide, U.S. Department of Commerce.