Presentation - Technical Orientation

This technical orientation will prepare you and your computer to participate in the class.

Presentation Part 1 - What is Culture?

Learn just what we mean by "culture".

Presentation Part 2 - Developing a Common Culture

Understand the role of mass communication in forming a "Common Culture".

Presentation Part 3 - The Functions and Effects of Culture

Understand how culture liberates and limits the individual.
Understand how culture defines, divides, and unites us.
And understand the difference between the dominant culture and sub-cultures.

Presentation Part 1 - The Communications Process

Identify, define, and describe the function of each element in the communication process.

Presentation Part 2 - Communications Settings

Describe and give examples of the 3 types of communications settings.

Presentation Part 3 - Nature of Mass Communications

Apply concepts of Formal Organizations, Gatekeepers, Agenda Setting, Operating Expenses, and Competition for Profit to a simulation of a mass media setting.

Presentation Part 4 - The Role of Mass Communications

Analyze media examples to determine what functions of mass communication are at work.

Presentation Part 5 - Current Trends in Mass Communications

Analyze media examples to determine how people use mass communication in particular instances.

Presentation Part 6 - New Media Landscape

Understand how current trends in mass communication will impact future mass communication.

Presentation Part 7 - Uses of Mass Media

Identify instances of convergence and symbiosis in mass media.

Presentation Part 1 - The Interaction of Media and Culture

Media as a maker of myths.

Presentation Part 2 - The Interaction of Media and Culture

Presentation Part 3 - The Interaction of Media and Culture, continued

Media as a shaper of attitudes.

Presentation Part 4 - The Interaction of Media and Culture

Media and free time, the mediazation of leisure.

In Module 4, we examined the relationship between Media and Culture in detail.

In Module 5, we begin our study of the "Consumer Culture" and introduce the idea of "Consumer Literacy."

Presentation Part 1 - Why Consumers Consume

1) People consume because they "want" something.

2) People consume to establish relationships.

3) People consume to help define their place and role in society.

4) People consume to help define who they are as individuals.

Presentation Part 2 - The Development of a Consumer Culture

Just as the Media expanded to fill leisure hours, marketing expanded to absorb disposable income.

Presentation Part 3 - How Consumers Make Choices, External Factors

Presentation Part 4 - How Consumers Make Choices, Internal Factors

Consumers consume for one main reason - to find solutions to problems they either have or think they have.

In Module 5, we examined the Consumer Culture and introduced the idea of "Consumer Literacy."

In Module 6, we'll look at the details of advertising.

Presentation Part 1 - Advertising Literacy

Understanding the 3 meanings of advertising.

Understanding the 3 categories of advertising.

Presentation Part 2 - Advertising Techniques, Motivation

Understanding the motivating forces that lead you to make purchases.

Presentation Part 3 - Advertising Techniques, Facts

Understanding the factual techniques used in advertising and persuasion.

Presentation Part 4 - Advertising Techniques, Emotion

Understanding the emotional techniques used in advertising and persuasion.

Internet Literacy

Once upon a time this meant web pages and e-mail. Now, it's all social media all the time. Social media can be a good way to stay in touch with friends, advance careers, even sell products. It can also destroy careers and even lead to suicide. Why? Because, on the Internet, a lie and the truth often look the same.

This is an official FGCU web page. Revised 01/01/2011
©2011, Terry Dugas

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