Module 3 Module 3 Module 3 Module 3
Module 3 Presentation Readings Assignments

Go on to Part 3 - The Nature of Mass Communications
Go back to Part 1 - The Communications Process

Communications Settings

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There are three general communications settings:

1) Face to Face

2) Machine Assisted

3) Mass Communications

Face to Face (F2F)

This could be between people, between groups, or between a person and a group
Tarzan
Click for larger image
© Gary Larson

Sender
One or more people

Encoding
Organic, using thought.

Message
Simple or complex

Channels
Voice, with enhanced meaning through visuals such as body language and gestures

Decoding
Depends on the individual receivers

Receiver
Could be known, strangers, and unintentional

Feedback
Often immediate

Noise
Environmental - Semantic - Psychological

This film clip shows problems in decoding brought on by using a bounded culture in a dominant culture setting. It also shows the effects of immediate feedback.
Below is an example of unintended receivers.
deposit
Click for larger image
© Gary Larson

Communications Settings

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©2011, Terry Dugas

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