Module 5 Module 5 Module 5 Module 5
Module 5 Presentation Readings Assignments

Part 1 - Why Consumers Consume

1) People consume because they "want" something
2) People consume to establish relationships
3) People consume to help define their place and role in society
4) People consume to help define who they are as individuals

Part 2 - The Development of a Consumer Culture

Just as the Media expanded to fill leisure hours, marketing expanded to absorb disposable income.

Part 3 - How Consumers Make Choices, External Factors

Part 4 - How Consumers Make Choices, Internal Factors

Consumers consume for one main reason - to find solutions to problems they either have or think they have.
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