Structuralism
Language is one system of codes that we all deal with regularly. While structuralism has been used to study a variety of areas, it has come under attack for its application to the study of language.
Structuralists suggest that TEXTS have a single meaning.
Post Structuralist philosophers have argued that this cannot be the case.
The TEXT itself has no meaning. Rather, the meaning resides in the
SIGNS associated with the TEXT. But the signs are representative
of only a portion of, or a single aspect of the text. Therefore,
alternative signs would lead to alternative meanings.
Recall Chomskys famous sentence
We said before that the meaning comes from the schema or associations made. This view expresses a similar reasoning but focuses on the sign rather than the schema. If the sign you use to represent flying planes is a pilot, you will construct a different meaning than if the sign you use is Bernoullis Principle, the law of fluid dynamics, which explains the aerodynamic forces which cause planes to fly. In the case of the sentence above, we can see that a rader might instantiate a meaning that "If as an individual, I fly an airplane, I might be putting myself in a dangerous position." Another reader may create an equally valid understanding: "Airplanes are only dangerous when they are flying."
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