Module 6 Module 6 Module 6 Module 6
Module 6 Presentation Readings Assignments

Part 1, Advertising Literacy

Understanding the 3 meanings of advertising
Understanding the 3 categories of advertising

Part 2, Advertising Techniques, Motivation

Understanding the motivating forces that lead you to make purchases

Part 3, Advertising Techniques, Facts

Understanding the factual techniques used in advertising and persuasion

Part 4, Advertising Techniques, Emotion

Understanding the emotional techniques used in advertising and persuasion
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