Module 2 Module 2 Module 2 Module 2
Module 2 Presentation Readings Assignments
Module 2 - Part 1, What Is Culture
There we are, huddled around the tribal campfire, telling and retelling the stories of our people.
Tribal Campfire Click for larger image
©Creators Syndicate

Folklore in a Box by Lance Morrow. Originally Printed in Time (September 21, 1992, pages 50-51).

Morrow's article was written over fifteen years ago. Do you think his argument was valid then and is valid now? Go to the Assignments section and lets talk about "storytellers."

The Other Parent by James Steyer, Chapter 1.

"For me, as a parent of three young children and as a longtime teacher, the loss of innocence at too early an age is perhaps the highest price that American kids pay in this new media environment. Ever since the Hays Office began monitoring Hollywood morals in the 1920's, Americans have worried about the media's impact on "family values."

But before our mass-media culture became so explicit and so pervasive, before large media companies began to realize huge profits by pushing sex and sensationalism, things were different. Parents were much better able to control what their children learned about and when."

Steyer recommends parents monitor and control their children's media consumption. But he also recommends they organize advocacy groups, contact government leaders, and boycott media outlets that target children with inappropriate content.

The Other Parent

Northwestern University - Study Finds Parents Drive Children's Media Use.

From the final report, "Parents are creating vastly different types of media environments for their children to grow up in, and, not surprisingly, the choices they make are strongly related to their children's media use. The study identified three different parenting styles regarding the family's approach to media: media-centric families, media-moderate families, and media-light families. Rather than the commonly presented scenario of children driving more and more media use and parents trying to moderate it, this study found something different, at least among children ages 0-8: parents set the tone and create a "family media ecology" that permeates through the generations."

Module 2 - Part 2, Developing a Dominant Culture

The Nieman Journalism Lab - "How viral culture is changing how we learn, share, create, and interact."

"he thoroughly and persuasively argues that most of what we see, read, and discuss with one another is disposable by design, and ultimately corrosive."

Module 2 - Part 3, Functions and Effects of Culture

New York Daily News - "Coca Cola's 'America the Beautiful' Super Bowl commercial angers conservative pundits."

"Coca Cola's Super Bowl commercial featuring a multilingual rendition of ‘America the Beautiful’ was refreshing to many, but left a bitter taste in the mouth of conservative pundits."

Mainici Newspapers - "Japan re-thinking decision to import foreigners"

"Arrangements such as special Japanese classes for newcomers are ad hoc and understaffed. Many of the foreigners aren't entitled to pensions or the same health benefits as Japanese workers because they're hired through special job brokers.

Above all, the differences are cultural and rife with stereotypes: Latinos playing music late on weekends; teenagers congregating in the streets at night, alarming police.

'We have people who don't follow the rules,' said Mayor Hasegawa. 'So then we have a lot of cultural friction.'"

NPR - "To Reduce Prejudice, Try Sharing Passions and Cultures"

"Does becoming involved in another group's culture reduce prejudice in the real world? She's also looking into whether the experience is positive for the person who's the ethnic minority, too."

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