Module 7 Module 7 Module 7 Module 7
Module 7 Presentation Readings Assignments
Internet Literacy
Poynter.org - "Media Plays Fast, Loose with Ethics Online"

"Many journalists remain woefully untrained and sometimes engage in questionable ethical practices when using the Internet."

"All this is a reaction to the fact that traditional media marketing is crumbling, just crumbling," says Jeff Hicks, president of the Miami-based advertising firm Crispin Porter & Bogusky, which recently designed an interactive Web site for Burger King that shows a person dressed in a chicken suit who acts out, á la amateur webcam porn, the instructions given to him/her/it by Web surfers who click on the site."

The Washington Post - "A Ruse Awakening on the Web"

SFGate.com - "Web Hoax Fools News Services"

"Kirchner said the concept behind the hoax was to show how easy it is to make something fake look real. She and her two fellow filmmakers, she said, wanted to challenge others to question the validity of material that is presented as fact.

"What is amazing," she said, "is the power of the Internet. One person gets the file, they share it with someone else. It eventually ends up on some Arab TV station and is believed as the real thing."

The Christian Science Monitor - "Seeing is no longer believing"

"Today, with the advent of inexpensive software, the manipulation of digital images is easier, faster, and harder to detect. As a result, the ethics of manipulation - the line between "improving" an image and altering it - are more vital to preserving public trust."

"Evaluating the Quality of Information on the Internet" from The Virtual Chase is "a checklist for discovering quality in Web-based information, commentary on technical trickery, examples of bogus Web sites, and resources for learning more.

Click here for a printable version of the checklist "Evaluating the Quality of Information on the Internet".

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©2011, Terry Dugas

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