"Sheer liking of an ad or a commercial, regardless of the copy points"
As a rule, soft sell ads appeal to the instinct rather than the intellect. They try to establish emotional linkages between the product and the consumer.
This ad uses phallic, vaginal, and other sexual symbols. Yet, the music and the actors make this campaign "fun" and memorable rather than "dirty." It clearly and powerfully advances an advertising message without using a single fact.
The ad on the right for the new Volkswagen is targeted directly at my generation. It plays on our nostalgic memories of the classic VW bus and graphically links it to the "New Beetle."
All media, Copyright, respective owners. Media used within copyright Fair Use guidelines as outlined by the University of Texas, Stanford University, and others.
Florida Gulf Coast University is an equal opportunity/affirmative action institution.