Explores managerial aspects of the marketing of goods and services in a global economy. Analysis of operational and strategic planning problems confronting marketing managers. Topics include consumer behavior, target market identification and selection, product development and commercialization, pricing, distribution. Introduces emerging marketing technologies, and reinforces the importance of ethics and social responsibility in the orderly operation of the market system.

There are two (4) required books for this course:

Kotler, Philip, Marketing Management, 11th Edition, Upper Saddle River, New Jersey: Prentice-Hall, Inc., 2004.

Ries, Al & Trout, Jack, Positioning: The Battle for Your Mind. New York: Warner Books, 1986.

Al Ries & Jack Trout, Immutable Laws of Marketing. New York, Harper-Collins, Publishers, 1994.

Hartley, Robert F. Marketing Mistakes and Successes, 9th edition, Unites States of America, 2004.

Readings as assigned on the course outline.

In addition to summarizing the major points of the articles (3 pages max. Papers beyond this length will not be graded). Each reading outline should answer the following questions:

1. What is the major theme of this article? (This should take most of your summary and should show that you have a good grasp of the main points of the article. Remember that the main goad of the assignment is for you to summarize the article).
2. Is the author's message valid in today's environment for the practicing manager and for your organization? As part of your summary, please do not tell me that the articles are dated. These articles were selected because they are major articles in the field and they will help you better understand the material in the textbook.
3. What criticisms do you have of the author's methods and arguments?
4. What implications does this article suggest for the conduct of marketing?

While providing the structure of the typical on-campus environment, this course is designed to provide each student with the opportunity of cover the course material in a self-paced mode. The use of the Web-Board for reviews and discussion provides the classroom structure of the non-virtual class and represents an integral part of the virtual classroom experience. The Web-Board is the dynamic class environment within which the students and the instructor communicate. The Web-Board is located at http://courses.fgcu.edu/~74. The initial Web Board posting will enable you to make the initial electronic contact with the instructor and with other students. This is your chance to practice finding the Web Board, and asking questions about the course. I will also be monitoring the "Initial" Web-Board conferencing session during the first week to answer questions and to respond to your postings. If you are having technical problems and cannot access or post to the Web-Board, or if you need to address personal issues, I can be contacted by e-mail (hrogers@fgcu.edu) or by phone (239-590-7403).

This Internet version of Marketing Management is designed to provide students with the opportunity to take the course at their own pace and in any location they choose. However, a schedule is provided for those students who prefer more structure and the opportunity to use the WebBoard to "discuss" Marketing Managements concepts and applications "at a distance." As a guide, the class schedule includes "not later than" due dates for the readings, quizzes, assignments, and examinations.

The one-hour discussion sessions begin at 8:30 p.m. on Wednesday (beginning August 25, 2004). These sessions are VOLUNTARY. The sessions will be similar to group discussion sessions or on-campus office hours for students.

During the first week of the Fall 2004 semester, please VISIT the course URL, read WELCOME to MAR 6815 - Marketing Management. This will tell you about the course, learning objectives, course overview, assignments, examinations, schedules, and grades. After reading this material, CLICK on the weekly links to find the assignments, and access the WebBoard. Use your FGCU User ID and password to gain access to ANGEL and the WebBoard. Once on the WebBoard, RESPOND to the WebBoard Roll Call. The WebBoard Roll Call requests some non-personal information about you so that your classmates can get to know you. You also need to SELF-REGISTER for ANGEL - the software that will be used for Chat sessions. Once registered, you can sign-in to take the weekly quizzes. You may take the quizzes as many times as you like. However, ONLY THE FIRST SUBMISSION will count towards your grade. To self-register, click on the ANGEL icon located on the weekly schedule.

Please e-mail (hrogers@fgcu.edu) or telephone me (239-590-7403) if you have problems logging on the WebBoard or on ANGEL.

ANGEL Chat Session: Virtual ANGEL Chat Sessions each Wednesday from 8:30 p.m. to 9:30 p.m. IF this time does not work well for a majority of the class then I will move the chat times to the weekend (Saturday or Sunday - at a time to be agreed upon).

There are no mandatory in-class sessions for this class. However, students are required to actively participate in the weekly web-board conferencing sessions as indicated by Web-Board postings. Your posting to the web board must occur within that seven-day period for it to count as a positing for that week. Around mid-night on Sundays the web-board for the week in question will be converted into a read-only file and no further postings to that week will be possible. Students will be able however, read previous weeks postings. In addition to the Internet access, the class instructor will also be available for in office consultation for students who desire or prefer to address some questions or concern via the traditional face-to-face mode. In short, the aim is to create a supportive and helpful learning environment for each person.

Please adhere to the guidelines implicitly specified within the four "P's" of successful graduate study: Presence, Preparation, Practice, and Participation.

October 29, 2004 is the deadline for withdrawal without academic penalty.

There will be a mid-term and a final exam each worth 100 points. The questions for each will be exclusively essay and will address material taken from the book, outside readings and the class discussions. Please note that you are responsible for everything that is on the syllabus. Details of class assignments are contained in the syllabus. The class schedule gives the "not later than" dates for the completion of class assignments and examinations.

From time to time, additional assignments and or changes (adjustments) may be made during the chat sessions OR by a posting to the Web Board. It is your responsibility to read the postings on the Web Board and to read the "Log" of the weekly Chat Sessions to sees what is going on in the class. Please note that it is your responsibility to read through the Chat Logs to see if any changes were made to the syllabus or to determine if additional assignments were given. Claiming that "you did not know" is NOT an acceptable reason for non-performance.

Ten (10) weekly on-line quizzes (each worth 10 points) will also be given. Each quiz will cover the assigned materials as indicated on the course outline. Quizzes will be mostly multiple-choice and designed to test the key marketing concepts. For each week, first clicking on the applicable week and then click on the ANGEL (Quiz) icon to log in and access the weekly quiz. Please note that each quiz is time sensitive --- meaning that you only have access to the quiz for a limited time. Please pay attention to the date on which each quiz expires. You will not be able to take a quiz after the due date has expired. Please do not delay. The attached syllabus provides the deadlines for completing assignments, quizzes, and exams.

The mid-term and the final exam will be placed on the WebBoard. These exams will also be e-mailed to you. Your answers must be returned to me as a MS WORD attachment to an e-mail. Please do not post your exam answers to the WebBoard. ALL assignments (including exams) must be TYPED and DOUBLE SPACES using MS Word. Please note that I am unable to easily open files that are not in MS Word so do not send zip files or files in any other program. Please DO NOT use a cover page and place you name on ONLY the first page of the assignment or exam. I generally do not what to know whose paper I am grading as I go from question to question.

Grade distribution is as follows:

A  = 94% to 100%
A- = 90% to 93%
B+ = 87% to 89%
B = 84% to 86%
B- = 80% to 83%
C+ = 77% to 79%
C  = 74% to 76%
F = Below 74%

At the end of the semester, your officially assigned grade for the course will be available via Gulfline at: http://gulfline.fgcu.edu. Please note that grades will not be e-mail or given to you in person or over the phone.

The grade of "Incomplete" will be given by exception only, in accordance with University policy, and there is no extra credit in this course.

Assignments are late if they are not posted or e-mailed by the due date and time. Late assignments may not be accepted. No make up examinations or quizzes will be given unless prior approval is obtained from the professor. The course is designed for you to complete the work over time. It is anticipated that no grade of "incomplete" may be assigned for this course. Therefore, it is imperative that you keep pace with the assignments.

“All students are expected to demonstrate honesty in their academic pursuits.” The University Policy on Academic Honesty will be adhered to in this class. For further information on your responsibilities as students, and the consequences for violating the policies see the FGCU Student Guidebook – 2003-2004 (pp. 23-70).

"Adaptive Services promotes opportunities for full participation in university academics, programs, activities, and services by students with disabilities, through the provision of reasonable accommodations, other support services and training…." (FGCU Catalog 2004-2005, p. 24). If you need to request accommodation in this class due to disability, or you suspect that your academic performance is affected by a disability, please let me know or contact the Office of Adaptive Services. The Office of Adaptive Services is located in the Student Affairs, McTarnaghan Hall. The phone number is (239) 590-7956 (for more detail see page 24 of the FGCU 2004-2005 Catalog).

Because of the number of e-mails that I handle on a daily basis it is important that you make it easy for me to identify that the e-mail is from someone from this class. Therefore, please help me to be more responsive by placing the identifier in the subject line as follows: MAR6815 - "then put your subject". This will help me to respond more readily as I can easily find your e-mail.

From time to time, I will send e-mails to you at your FGCU e-mail account. Therefore, it is important that you activate your FGCU e-mail account. You can activate your FGCU student account by visiting: http://eagle.fgcu.edu/. If you have activated your FGCU student e-mail, then you are able to forward FGCU related e-mails to your private e-mail account. To find out more please see: http://www.fgcu.edu/info/forward.asp. The Help Desk at FGCU Computer services may even be able to help you forward your FGCU mail to your home e-mail account. Please read the following:

Dear Students:

The Office of Student Information Systems welcomes you (or welcomes you back) to FGCU. Although you received this information at orientation, we thought we might remind you about some of the services we provide and hope you will use frequently.

Important Note: In order to use the services listed below, you must first activate your account. To activate your account you will need your PIN number. This is the same PIN number used to access the Gulfline Student Information System. To activate your account, visit our web site at http://admin.fgcu.edu/IS/applications/studentaccts/activate.asp and follow the instructions. If you do not know or have forgotten your PIN you will need to obtain it from the Office of the Registrar. Visit the Office of the Registrar on the first floor of the Student Services building, call them at (941) 590-7878, or email them at ORR@fgcu.edu to obtain your PIN. Students who request PIN numbers by phone or e-mail will have their PIN number mailed to their address of record because PIN numbers are not given out over the telephone or over email.

Each student has a computer account.
This account is used to log on to the FGCU network in the computer labs and in the university residence halls. It is also used to access most library resources such as course reserves and online databases. This is also the account you will use to connect to your student e-mail account and the student web server to store web pages you create.

Each student has an electronic mail account on the eagle.fgcu.edu server.
You may access your email via the world-wide-web at http://email.fgcu.edu/.

Each class has an automatic distribution list available.
An email distribution list is provided for each CRN giving students and faculty an easy way to send electronic mail to all students registered for a particular course. For example, if you want to send an email to all students enrolled in course reference number 85555, simply send the mail to crn85555@eagle.fgcu.edu. Faculty email addresses are not automatically included on these lists. Faculty members that would like to be included on the distribution lists for their classes are asked to send a list of the CRN's they are teaching to postmaster@eagle.fgcu.edu.

Forwarding Email
If a student wishes to have email redirected from his or her official address to another email address (e.g., @aol.com, @yahoo.com), they may do so, but at his or her own risk.

A faculty may use an email distribution list as an easy way to send electronic mail to all students registered for a particular course. Therefore, it is important that you activate your FGCU e-mail account as it is often the means whereby faculty contact you with information about the course for which you are registered. Forwarding your FGCU e-mails gives you the opportunity to get FGCU e-mails automatically directed to your private e-mail account, however, FGCU strongly suggests students do NOT forward their email. Having email lost because of forwarding does not absolve a student from the responsibilities associated with communication sent to his or her official Email address. FGCU is not responsible for the handling of email by outside vendors i.e. AOL, Yahoo etc…

Should you decide to forward your FGCU email to another email address, log in to your FGCU email account at http://eagle.fgcu.edu/cgi-bin/openwebmail/openwebmail.pl, and set your forwarding address under "Preferences." You will find all Student Email Policies at http://eagle.fgcu.edu/policies.html. For assistance, please contact the Computer Support Helpdesk at helpdesk@fgcu.edu or (239) 590-1188.

Each student has space available to store world-wide-web pages on the student.fgcu.edu server.
You may move files to your web space via Microsoft FrontPage, FTP, or, when you are on campus and logged into the FGCU network, by using a shared folder. A "getting started" guide and policies can be found at http://student.fgcu.edu.

Please let us know if we can be of service to you. We are available to help you have a productive and rewarding year!

Computer Support Helpdesk
helpdesk@fgcu.edu
(239) 590-1188

Instructions for students to log on to ANGEL:

1. Go to http://elearning.fgcu.edu -- this will enable you to log on to ANGEL
2. Log on using your EAGLE EMAIL username and password. (NOTE: You MUST have activated your Student Account FIRST in order to do this.. http://admin.fgcu.edu/IS/applications/studentaccts/activate.asp
3. The first time you log in to ANGEL, you will be asked to complete a Personal Information sheet.. PLEASE input your first name, last name, and FGCU email address. All other information is optional…. That is, you do not need to complete that.
4. On the next screen, under "Courses", click the link "Find a course"
5. In the "Key word search" box, put in the CRN for your course, or your instructor's last name (the CRN for this course is 80197)
6. Select your course from the list and click on the link beneath the course name that says "Enroll (no PIN required)". Once you have clicked that link, you will see a pop-up window advising you that you have successfully enrolled in the course