Module 6 Notes
Survey
Research
This is research done for the purpose
of collecting information from a large number of people. This research
relies on self-reports and assumes that, given some degree of anonymity,
people will respond honestly.
Types
of Survey Research
1. Simple descriptive
2. Longitudinal
3. Cross-Section
Survey
Methods
There are three methods: mailed, telephone,
and face-to-face. Some of the advantages and limitations are presented
in the table below.
|
Method
|
Cost
|
Anonymity
|
Honesty
|
Depth / Follow-up
|
|
Mailed
|
|
X
|
X
|
|
|
Telephone
|
|
|
X
|
|
|
Face-to-Face
|
X
|
|
X
|
X
|
What response rate is acceptable depends
on what you will do with the results. A typical response rate is 10%, 30%
is considered good by most people who conduct survey research, however,
80% or better is considered acceptable by publishers of research.
Types
of Survey Questions Asked
1. Demographic - describes your sample
2. Non-threatening Behavioral - scale
of frequency and/or intensity
3. Threatening Behavioral - scale of
frequency and/or intensity
4. Knowledge - scale of true / false
5. Attitude - scale of level of agreement
Levels
of Measurement
The description of the levels of measurement
is HERE.
|
Survey Research 
Read Chapter 5 (all)
