Principles of Learning
Bandura's focus on the nature of the learning process
led him to emphasize different components of that process. While
he is founded in a behavioral perspective, there is also a base in research
on socialization. Behaviorists treat imitative learning as an association
between a particular stimulus and a particular response (classical conditioning).
Bandura says this is wrong because:
(1) Behavioral research has failed
to address the multitude of social variables
which are
not replicated in the lab
(2) Conditioning theory cannot account
for novel responses (combinations of
modeled behaviors)
(3) Instantaneous matching: individuals
may perform a beahvior simultaneously
with a model,
not allowing for conditioning to occur.
Bandura sees much behavior as delayed matching where behavior is not performed immediately and direct reinforcement is not required. An example is a child who goes to school, and at lunch, another child shares a cookie. The first child enjoys the cookie shared by his new friend, and so the following day shares his cookie with her. So, the behavior is:
someone shares
a cookie ---> eat some cookie ---> give away some cookie
modeled behavior ---> reinforcement ---> learner response
If you will recall the basic Skinnerian model, this scenario does not fit primarily because of the temporal order. Skinner's model suggests that the reinforcement must always come after the operant behavior. In this case, the reinforcement appears to be getting some cookie to eat, while the operant or learned behavior is sharing, which our young male subject does after the reinforcer.
At the risk of confusing the subject somewhat, it is important to note that Bandura does not say that behavior must follow this pattern (model-reinforcement-response). I have drawn it in these terms only in an attempt to show the distinction between this view and Skinner's view.
Now, to confuse
the matter even more, take a minute and on a sheet of scrap paper, diagram
the above interaction from a Skinnerian perspective. What reinforcer
is available to this young man after he shares his cookie with his new
friend? Most (all?) behavior can be understood from either of these
perspectives.
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