Learning Principles

Module 4

Inherited traits

• Modern man (and women) have inherited susceptibilities to at least 4 kinds of reinforcements from early humans:

  (1) overeating
  (2) sugar and salt
  (3) sexual contact
  (4) outcomes of aggressive behavior

  Biologically, these inherited susceptibility appear to contribute to the long term health and growth of the species.  Because these are inherited, they are natural reinforcers and require no learning.

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