1) Formal Organizations
Until the Internet, mass media organizations were managed by large, formal bureaucracies
As a result, mass communication was a product of a committee.
Look at the credits of a movie or TV show, the "masthead" of a newspaper or magazine, the credits on a record album. Even a novel is supported by editors, publishers, and publicists.
This commercial explains how many mass media decisions are made.
Formal bureaucracies are threatened by the Internet
Corporations are concerned about the internet across a wide range of media. They are, after all, middlemen whose business is built on an isthmus between the artist and the audience. The internet is a bridge between the two groups which cuts out the middleman.
A musician who has also produced for U2 and Bob Dylan notes: "We can record something at night, put it on the site for breakfast and have the money in the PayPal account by 5. With all due respect for my very great friends who have come up in the record-company environment, it's nice to see that technology has opened the doors to everybody."
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