Readings
The materials listed here are for educational purposes only. Due to copyright law, user authentication will be required to ensure that access to these materials is limited to students who are registered for the course and FGCU staff/faculty members. Contact Dr. Rogers at hrogers@fgcu.edu for username and password.
Also note that the files below can only be read with Adobe's Acrobat Reader. The reader is free and can be downloaded at http://www.adobe.com/products/acrobat/readstep2.html. Please download and install Acrobat Reader before attempting to access the articles.
After entering the correct username and password, the article will open within Acrobat Reader.
Buttons at the top of the article will allow you to save and/or print the article:
If you have Acrobat Reader installed, and you have the appropriate username and password, you may click on the article of your choice now:
- Reading #1 - Marketing Myopia (See Week 8 Assignments)