Module Six    Survey Research
Module 6 Notes  

Survey Research 
Types of Survey Research
Survey Methods
Types of Survey Questions Asked

This is research done for the purpose of collecting information from a large number of people. This research relies on self-reports and assumes that, given some degree of anonymity, people will respond honestly.

There are three types 

1. Simple descriptive 
2. Longitudinal 
3. Cross-Section

There are three methods: mailed, telephone, and face-to-face. Some of the advantages and limitations are presented in the table below.   

What response rate is acceptable depends on what you will do with the results. A typical response rate is 10%, 30% is considered good by most people who conduct survey research, however, 80% or better is considered acceptable by publishers of research.

1. Demographic - describes your sample 
2. Non-threatening Behavioral - scale of frequency and/or intensity 
3. Threatening Behavioral - scale of frequency and/or intensity 
4. Knowledge - scale of true / false 
5. Attitude - scale of level of agreement 

Refer to levels of measurement for a description.