Career Advancement & Marketing Strategies


Planning a Career

There are several approaches people take in planning their career. One approach is called "panning for gold." In this approach, the individual keeps sifting through the dirt and throwing out the rocks, hoping to strike it rich and discover the perfect career. Some individuals hope to wake up one morning and suddenly know what to do in life. Many are still waiting for that magical day to dawn. Others choose careers after careful planning. Most people spend less than 20 hours of their life planning a career.

In your present job, have you chosen a career or a means to pay the bill?  Think about it.


Changing Careers

Two trends responsible for occupational changes in today's society are the restructuring of corporate America and the aging of baby boomers looking for careers more in tune with their changing personal priorities. Approximately 10% of the American work force switch occupations every year. A Gallup Poll indicates 1/3 of employed, college-educated adults would choose a different line of work, if given the chance. One of the fastest growing businesses today is career counseling.

The constant restructuring of businesses has led to the highest anxiety levels about job security in decades among managers. Approximately 37% of managers are frequently concerned about being laid off from their jobs. Approximately 40% of managers said they could not count on keeping their jobs even if they performed well. And 50% of managers were worried about the future of their companies.

Why are workers dissatisfied and willing to change professions? Part of the problem deals with how we originally select our profession in the first place. Think about when you were asked to choose a career path. If you are like most people, that decision was made in high school. Do teenagers really know enough about themselves and different careers to make this decision? And how many teenagers actually make the choice themselves?  Are parents an influence in what career choice their children make? Also, in choosing a career, we never stop to think whether we will be satisfied with the career for the rest of our lives. We all go through different stages in life, and what may satisfy our needs as teenagers and young adults may not sustain us as we get older.

How can you tell if you need a career change? If you can answer 'yes' to any of the items listed below, it is time for a change:


Steps to Choosing a Fulfilling Career

The first step in choosing a fulfilling career is to perform a personal assessment. You must have a purpose in life and understand the underlying values and beliefs about what is important.  Without personal meaning in our work, careers become a lifestyle crutch. Without purpose or meaning, we become drained of energy and enthusiasm. Below are some important questions you can ask yourself about purpose:

Besides purpose, consider your natural abilities.  We are born with a set of abilities we keep for life. People fulfilled in their work use their strongest talents and abilities all day while minimizing the use of weaker talents. Characteristics such as passions, wants, desires, dreams, aspirations, beliefs, and personality are important to consider in choosing a career. Some of these limit career growth, such as the fear of making less money.

The second step is to examine your personal assessment about purpose, natural ability, and personality, and begin making definite commitments important to your everyday life.  Clarify what your are going to have versus what you have.

Third, ask yourself "Where am I going?" Create a vision of a perfect career and then choose or plan a path and commit yourself to taking action toward making your career a reality.

The last step is to answer the questions, "How do I get there from here?" The answer is simple, one step at a time.


Employment in Health Care

In recent years, there have been many changes in the health care industry, such as mergers, hospital closings, and mushrooming managed care, which have resulted in changes in employment and attitudes of health care workers. Although health care workers still continue to care for patients, many tend to look out for themselves more now than before, fewer count on management for leadership and support, more are upset over the employment situation, and more are serious about looking for a better job.

In 1985, the Newspaper Association of America (NAA) conducted a study in which 22 nurses were interviewed about what professionals wanted in jobs and how they sought employment. The NAA repeated the survey in 1995, but this time their sample included 136 nurses and 135 allied health care professionals, including radiologic technologists, therapeutic specialists, pharmacists, and public health care specialists. Their results illustrated that workers today tend to be less content with their jobs. In 1985, 6 out of 10 were very satisfied with their current job, whereas in 1995, only 5 out of 10 were satisfied.  This indicates a 10% drop in satisfaction. In 1985, only 1 in 12 were actively seeking another position as opposed to 2 in 12 in 1995. Approximately 38% were less than well satisfied or were searching for other employment in 1985. In 1995, approximately 53% were less than well satisfied or were looking for a new job.

The NAA study also revealed what health care professionals preferred when seeking in a job.

According to the NAA study, the following factors usually lead to rejection of job offers by health professionals:


Information on Finding Employment

According to the NAA study, the following are the most common sources of information for locating employment in the health care field:

Other job search methods include classified advertisements, Internet networks and resources, public employment services, federal job information, and private employment agencies.

If you are seeking employment through classified ads, respond promptly to the ads since openings fill quickly.  Keep a record of the ads to which you have responded and follow the ads diligently from day to day.  Beware of ads which claim "no experience necessary" since these jobs usually offer lower wages and poor working conditions. The disadvantages of searching for a job through the classified ads include the following: many jobs openings are not listed in classified ads; the ads do not give all the important information; many offer little or no description of the job, working conditions, or pay; and some do not identify the employer.

Internet networks and resources for employment are abundant and available 24 hours a day.  Listings may be located under companies, professional societies, academic institutions, government agencies, and employment and career databases. Some sites allow you to post your resume on-line or send it via e-mail.

Public employment services are usually offered through the state government. Job Service operates in coordination with the US Employment Service of the US Department of Labor.  There are over 1700 local offices nationwide to help people secure employment.

Federal job information is available through the Federal Job Information Center's "Career America Connection." More information can be obtained by accessing Fedworld on the Internet.

Private employment agencies are another avenue to follow for employment.  These agencies are helpful, but you must remember they are in business to make money. They operate on commission and the fee for placement is dependent on a successful match between employee and employer. Either the employee or the employer must pay the agency a finder's fee, once the job is secured.


Applying for a Job

When applying for a job, three ways to provide an employer with information are by filling out an application, submitting a resume, or sitting for an interview.

The following information should accompany and be supplied in a resume:

Interviews are usually required before a position is secured. Interviews serve following purposes:

To prepare for an interview, consider the following:

During the actual interview, remember the following points:

If you are required to take a test during the interview process, keep these tips in mind:

You should bring the following information with you to the interview:

Different types of interviews include:


Evaluating a Job Offer

When evaluating a job offer, first consider the salary, benefits, and opportunities for advancement. Besides these basic items, also consider the organization that will be employing you and the nature of the work.

In evaluating the organization, consider the following questions:

In evaluating the actual job (nature of the work), consider the following questions:


Return to Syllabus


References:

"More Professionals Are Looking Out For Themselves," Career Guide.  News Press Advertising Supplement, June 10, 1997, pp. 6-7.

Finding a Job and Evaluating a Job Offer
URL: http://stats.bls.gov/oco/oco2004.htm

Job Search - Job Interview
URL: http://www.adm.uwaterloo.ca:80/infocecs/CRC/step4-interview.html

Steps to Choosing a Fulfilling Career (Pathfinders)
URL: http://www.his.com/~pathfind/page2.html

What Do I Really Want To Do With My Life? (Pathfinders)
URL: http://www.his.com/~pathfind/page1.html

So You Want To Change Your Job (Fortune Magazine On-line)
URL: http://www.pathfinder.com/@@6tM49gYABzEgmaHg/fortune/magazine/
1995/960115/job.html